Hi, I’m Ego.
I’ve been designing digital experiences since Web 2.01 in a variety of industries and countries2. I’ve helped startups succeed3 through thoughtfully-designed products and creating consistent branding strategies.4
Born and raised in Manila, Philippines, and currently based in Brooklyn, New York.
- 1 Roughly 20 years
- 2 Philippines, Singapore, United States
- 3Identified → Workday, DocSend → Dropbox
- 4 In addition to UX/UI design, I also maintain brand consistency, create design standards, and produce various marketing materials (print, digital, and motion graphics).
Work
- Principal DesignerSunfish2024 – Present
- Product DesignerDropbox (DocSend)2021 – 2023
- Design LeadDocSend2016 – 2021
- UX DesignerWorkday2014 – 2016
- Art DirectorIdentified2011 – 2014
About
[ Interviewer walks in; dirty soy matcha frappuccino in one hand, dog-eared Moleskine notebook in the other. Sits down across from the subject. ]
- Tell us a bit about yourself.
I’m a Brooklyn-based principal designer with focused skill point allocation in UX/UI design for web and mobile. I do brand, print, and motion pretty well, if I do say so myself.
- How did you get here?
A small design studio in the Philippines, building websites for US realtors. Then a bigger one, doing web and digital marketing for big Philippine brands. In 2010 I joined a design studio in Singapore and designed web and mobile for banks. I was the only designer on every project, so I ended up running a few of them too.
- And San Francisco?
2011. Identified hired me as a UX designer. Someone had to own the brand and the product’s look, so I became Art Director. Workday bought Identified in 2014, and I stayed on until 2016.
- Then DocSend.
Only designer again: product, brand, marketing. Dropbox bought DocSend in 2021, and I moved the whole DocSend design system onto Dropbox’s. Now I’m principal designer at Sunfish, a fertility fintech startup.
- Any skills you’re willing to brag about?
Startups rarely have more than one designer, so I’ve done all of it: product design, marketing sites, identity work, promo videos, even company merch. I also dabble in web standards and front-end code.
- That’s not bragging at all. So what’s next for you?
Building Sunfish. Lately I want to work on products that help people. We’re all tired of “[insert-ubiquitous-app]-but-for-[another-ubiquitous-app]” apps.
Building something like that? Say hi.
- One last thing, is it really “Ego”?
Yes. And no, I’m not an egoist/egotist (or so I like to think). You should ask me about my middle name. That would blow your socks off.